Typographic logos are characterized by their simplicity and minimalism, often featuring just a single letter, symbol, or image. They offer designers a chance to showcase creativity while maintaining a clean and memorable appearance. These logos are both easy to recall and widely trusted.

A wordmark logo focuses on the business name itself, using typography as its central element. These font-based logos highlight the company name in a distinctive typeface, making it both memorable and impactful. Designers use strong typography to enhance brand recognition and create a lasting impression.

An illustrative logo uses visual elements to establish a unique identity for the organization. These logos may depict a product, service, or concept related to the organization’s mission, often featuring hand-drawn images, mascots, or scenes to tell a compelling story.